PULSE - Digital Banking Experience

Pulse is a digital-first bank designed for a generation that manages money on the move. We designed an experience that makes everyday finance feel calm, clear, and even enjoyable.

WE DOING

We designed a mobile banking experience and identity that turns anxious money moments into confident, effortless interactions.

Year

2026

Services

Product StrategyUX/UI DesignVisual IdentityDesign System

Industry

Fintech & Banking

71%

DAILY ACTIVE USE

Customers opened the app far more often once it felt effortless to navigate.

71%

DAILY ACTIVE USE

Customers opened the app far more often once it felt effortless to navigate.

71%

DAILY ACTIVE USE

Customers opened the app far more often once it felt effortless to navigate.

3.5X

SAVINGS RATE

Clear goals and nudges helped users set aside more money consistently.

3.5X

SAVINGS RATE

Clear goals and nudges helped users set aside more money consistently.

3.5X

SAVINGS RATE

Clear goals and nudges helped users set aside more money consistently.

29%

SUPPORT DROP

Simplified flows reduced confusion and the need to contact support.

29%

SUPPORT DROP

Simplified flows reduced confusion and the need to contact support.

4.9

APP STORE RATING

Users praised the calm, trustworthy feel of the redesigned banking experience.

4.9

APP STORE RATING

Users praised the calm, trustworthy feel of the redesigned banking experience.

4.9

APP STORE RATING

Users praised the calm, trustworthy feel of the redesigned banking experience.

Money Without the Anxiety


Banking apps are often cluttered with numbers, warnings, and dense menus that make people avoid checking their finances. Pulse set out to change that relationship. We built a focused, reassuring interface that surfaces the right information at the right moment and hides the noise until it matters.



AVAILABLE FOR 3 PROJECTS

WORKING WORLDWIDE

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